Hang tags facilitate the ultimate consumer
to understand the specific benefits of a unique product
They facilitate communication of brand
promise and promote brand recognition for the seller
They increase perceived benefits by
end user through association with Birla Cellulose
Hang tags statement
for Birla Celluose
Birla Viscose
Birla Viscose — Feel
the comfort
You
are the proud owner of a Birla Viscose product Birla Viscose,
an eco-friendly fibre with natural origin, enhances garments
and made-ups with:
::
Softer feel
::
Static dissipation
::
Brighter luster
::
More absorbent
Birla Modal
Birla Modal — Look
Good, Feel great
You are the proud owner
of a Birla Modal product. Birla Modal, an eco-friendly
fibre with natural origin, enhances garments and made-ups
with:
::
Delicate softness
::
Luxurious sheen
::
Elegant texture
::
Superb absorbency
Birla Excel
Birla
Excel — Timeless fashion
You
are the proud owner of a Birla Excel product. Birla Excel,
an eco-friendly fibre with natural origin, enhances garments
and made-ups with:
::
Soothing on
::
Luxurious sheen
::
Elegant texture
::
Superb absorbency
Hang tags promise
A quality promise backed by adequate
product testing and process perfection at value chain
A marketing promise backed by promotion
of the logo and its recognition
A functional promise, backed by an experience of the
particular benefit mentioned
Policy for Birla
Cellulose tags
A minimum content (case based) of Birla
Cellulose should be in fabric / madeup / garments for
flat woven and knitted goods.
Spinning partners should maintain a
register tallying party wise sale of Birla Cellulose yarns,
fabrics and garments made thereof, and the destination
of the produce, while disbursing tags to the value chain.
Value Chain can also avail Birla Cellulose tags directly
from Grasim, by furnishing sample of the finished product,
with information on their raw material source, and product
quality specifications, tallying quantity produced and
the destination / buyer.
Only first quality products, which
satisfy threshold test values and checks on quality, would
be allowed to carry a Birla Cellulose tag.
***Iillegal use of the brand would be
liable for prosecution
