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The Birla Cellulose co-branding programme
is aimed at launching exquisite products. Birla Cellulose
works with recognised domestic players to obtain specialised
products specific to the USP's of Birla Cellulose.
The programme offers the following support
services to the co-branding partners:
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In shop merchandising
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In product merchandising |
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Launch events |
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Print media |
Current co-branding associations
Co-branding partner: Dukes Group
Brand: NevaMod Intimate Apparel
Birla Cellulose and Neva have entered into
a co-branding partnership to launch NevaMod, introducing NevaMod
vests, briefs, panties and boxer shorts, in the Indian market.
NevaMod Freshness Wear is a super premium range of innerwear
and bath-linen. The launch was marked by a glamorous fashion
show showcasing the product range.
Co-branding partner: Royal Classic
Brand: Classic Polo SWISS CLUB
A leading knitwear
brand of India, Classic Polo is part of a well known Tirupur
based business house, Royal Classic. The product is mainly
Men's polos and tees made of cotton and Birla Modal is available
in a wide range of colours.
The product launch took place through a fashion show in Mumbai
at Hotel Marriot. The product range is available with all
the leading MBO's and super stores and other retailers.
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