Marketing competence | Product quality | Development mindset | Process for accreditation | Benefits for accredited partners

One major challenge faced by the Indian textile industry is to have standardisation and wet processing / furnishing perfection. TRADC has initiated an accreditation programme for wet processors who are in the process of standardisation, technological improvement, and product perfection.

Criteria for accreditation partners

Marketing competence

	Ability to sell the product based on Birla Cellulose USP
	Promote product with promo tools like hang tags, selvedge

Product quality

	Ensure the best product quality by adopting suitable processes
	Have comprehensive testing of each product before offering best to market
	Use best possible technology for production
	Offer specialty cellulosic products only from us

Development mindset

	Ensure sustained new product development based on value chain feedback and self R&D
	Offer samples for testing and promotion

Process for accreditation

	TRADC team audits the plant equipment, process sequence, chemicals auxiliaries used and product standards.
	Document systems and procedures for excellence in processing would be shared
	Demonstration of process and product perfection through technology transfer conducted
	Periodic audits for sustained performance would be conducted

Benefits for accredited partners

	Partnership that has the strength and commitment of the Aditya Birla Group behind it
	Tremendous developmental and logistics support for developing new innovative products and process through TRADC
	Promotional and marketing support for new Birla Cellulose based products developed jointly to grow business
	Pilot scale recipe formation done at TRADC for leveraging bulk orders