The genesis
fibres from nature | fibre of choice benefits | the perfect blend

"Nature is the genesis of all that surrounds us, therefore, what other than nature could be the origin of Birla Cellulose."

Nature is the source of Birla Cellulose and herein lies the inspiration of our logo.

'Fibres from Nature' is our theme and our message:
Leaves fall and grow all over again, they are a renewable resource of nature. Birla Cellulose is much like these leaves and is made from the same trees. The floating leaves symbolise the key characteristics of Birla Cellulose which are "comfort and lightness". The vibrant green indicates that Birla Cellulose can take on vibrant colours. The circle signifies the cycle of nature and sustainability.

Nature remains the underlying theme for all our brands:

	Viscose is symbolised by the fresh green of summer
	Modal is symbolised by the burnt orange of autumn
	Excel is symbolised by the deep pink of spring

Natural

Soothing, comforting and elevating, Birla cellulose exhibits all qualities of its source — nature.

Stylish

The drape and fall of Birla Cellulose with its natural inheritance is a fashion statement.

Timeless

Just like nature, Birla Cellulose, is timeless and shall always remain in vogue.

A fashion catalyst

A hint of Birla Cellulose in your wardrobe brings in the glamour that differentiates between mundane and fashionable.

Versatile

Birla Cellulose combines the best properties of all fibres. It is extremely blendable hence enhancing the realms of possibilities in clothing.


The characteristics

Viscose is a 100 per cent natural fibre sourced from wood pulp, a natural and renewable resource. Over the years it is being widely recognised as a 'Fibre of choice' by fabric producers.

Birla Cellulose - Fibres from Nature

Contributing to a green world

	Nurturing and building the green cover Over a million plantlets are being produced from identified superior clones for development of clonal orchards and plantations.
	Land conservation Efforts are on to encourage tree-farming practice on marginal, sub - marginal and fallow lands to the best advantage of the country. The yield of Viscose is seven times that of cotton for the same land area. Thus significantly contributing to conservation of land, and reaping maximum results from this limited resource.
	Water conservation Birla Cellulose Viscose is highly environment friendly. Every kilogram of viscose produced saves 200 buckets of water when compared to cotton. Thus it preserves one of the most valuable natural resources.
	Zinc free product Results in manifold benefits through the value chain due to the unique cross section.
	Process friendliness The process being followed for production is environment friendly and green due to the following advantages: Non toxic effluent as a result of replacement of zinc by alum Less solid waste generation due to reduced lime consumption Reduced risk of fouling biological microorganism in reactor
	SpunShades This variant is environment friendly and results in conservation of water throughout the value chain. It is Okeo Tex certified, i.e. it meets the ecological requirements set for baby articles.

Birla Cellulose - The Fibre of Choice benefits

Heavy metal free Viscose Plus
Cross section differentiation
Zinc	Zinc free

	Despite its known toxicity, zinc has remained an indispensable input to VSF
	Birla Cellulose is the only heavy metal / zinc free viscose with the following green properties:
	::	Reduced effluent load
	::	Improved fibre properties
	::	Reduced production cost
	::	Technological adaptability

Birla Cellulose : The perfect blend

Birla Cellulose fibres are the perfect blend with all types of fibres. The benefits of using Birla Cellulose as a blend are as below:

Birla Cellulose blends	Benefits of blending with Birla Cellulose
Birla Cellulose-cotton	Makes cotton soft and supple Improves fabric uniformity Imparts sheen and colour brilliance
Birla Cellulose-wool	Improves wear properties Imparts softness Enhances skin friendliness Adds shine and luster
Birla Cellulose-silk	Maintains sheen of silk Improves comfort Economical and fashionable
Birla Cellulose-synthetics	Improves comfort, breathability, lustre and skin friendliness
Birla Cellulose-elastane	Offers excellent sheen, comfort and stretch