The high wearing comfort and the special character of Birla Cellulose fibres create soft, flowing coolness and a stylish, trendy look to the world of textiles. Birla Cellulose fibres give textile materials a new soft, flowing character and create a natural elegance in the world of fashion. Some of its applications are:

	High fashion ladies wear
	Robust work wear
	Vibrant party wear
	Elegant formal wear
	Versatile knitted leisure wear
	Comfortable intimate wear
	Sports and active wear

A palette of prints in Birla Cellulose, party wear makes the evening bright, comfortable and fashionable in 100 per cent form. It blends with cotton, polyester and polyamide adding differing values for the occasion.

High Fashion ladies wear with Birla Viscose, Birla Modal and Birla Excel provide an unlimited choice of finishes and patterns for women who live in style. Everyday, Birla Viscose fuels the evolution of new design options in women's wear. Innovative and classy Birla Cellulose fibres, new yarns in staple and filament, fabric structures and techniques that emerge as fashion statements.

Work wear demands fabrics with consistent colour, comfortable to wear, easy to maintain and durable at all times. Elegance and comfort personified boardroom suits prefer Birla Cellulose products in them. Blends of Birla Viscose with dyed polyester fibre / filament celebrates panache and performance and has become the hallmark of the modern-day achiever.

Uniforms are now finding that Birla Cellulose spun dyed viscose blends with polyester meet all their requirements. A standard and consistent colour in uniforms with a high degree of colour fastness is what makes spun dyed Birla Viscose the preferred choice. Uniforms find that Birla Viscose provides them the following advantages:

• The consistency of the shade required in a uniform fabric is extended thus eliminating shade variant uniforms.
• The colour fastness properties are better.
• The wet processing cost is marginal since major processing sequence is shortened.
• The fabric feel is better.

The firm fit and supple flow of Birla Viscose and Birla Modal knitwear in blends with elastane and polyamide is what timeless fashion is about. Birla Modal Knitwear have soft feather touch yet bouncy feel, retention of contours and freshness over repeated use.

Comfortable intimate wear

Birla Cellulose fibres are extremely pleasant, soft to wear and ideally suited for intimate wear. Being natural in source, makes it desired for the best of hygiene.

Active sports wear

With excellent moisture absorbency, Birla Cellulose sportswear offers comfort and breathability. Birla Cellulose blends with micro polyamide and polyester filament yarn conjugates to create sportswear which is stylish and comfortable.

Birla Cellulose makes your home cozy, warm, comfortable and stylish. It makes your home comfortable through the following uses:

Kitchen linen

Birla Cellulose based kitchen linen transforms the mundane kitchen chores into an exquisite experience. Spunshades offer the best colour fastness and retain the fresh look even after repeated washes. Birla Cellulose fulfills the modern homemaker's desire for comfortable and convenient living.

Furnishings

Ornate and rich Birla Cellulose range of tapestry and upholstery weaves a magic in the world of furnishings and transforms rooms into artistic expressions. Radiant and cozy Birla Cellulose satisfies the desire to drape homes in appealing and contemporary textures.

Floor coverings

The floor linen range brings a classic touch to a time honoured application. Carpets with elaborated designs and ornamented durries radiate shimmer and shine.

Birla Cellulose offers a refreshing, attractive and highly absorbent collection of bath linen. Trendy and an attractive alternative to the age old materials, Bila Cellulose imparts invigorating texture coupled with a feather touch softness.

Bed linen

Birla Cellulose offers comfort, freshness and a good night's sleep. Cool in summer and cozy in winter, the brilliant colours, high absorbency and soft feel make Birla Cellulose based bed linen collection the ideal choice.