| Birla Cellulose
is the Aditya Birla Group's umbrella brand for its range of
cellulosic fibres. It comprises versatile sub-brands; Birla
Viscose, Birla Viscose Plus, Birla Modal, and Birla Excel. These
brands offer a wide range of functional benefits such as soft
feel, high moisture absorbency, bio degradability and comfort
to the wearer. These fibres have multiple applications including
apparel, home textiles, dress material, knitwear, non-woven
etc.
Fibre is one of the oldest businesses of
the Aditya Birla Group that commenced in 1954. Birla Cellulose
is a world leader in viscose staple fibre (VSF). Its production
is spread across six countries, viz. Canada, Thailand, India,
Indonesia, China and Laos. The Group independently fulfills
India's entire VSF requirements.
With a strong focus on Research and
Development (R&D), the Group's R&D initiatives span
the entire value chain.
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